Brightline West Privacy Policy

Last Updated:  January 16, 2024

 

We at DesertXpress Enterprises LLC, dba Brightline West (“Brightline West,” “we,” or “us”) are committed to protecting your privacy and any personally identifiable information that you provide to us as you access and use our website, brightlinewest.com (the “Site”).  The following privacy policy (“Privacy Policy”) outlines the breadth of our commitment to privacy and is designed to assist you in understanding how we collect and use the personal information that you provide us and in making informed decisions when using the Site. 

 

What Information Do We Collect?

 

Brightline West collects information from you when you interact with or submit information through our Site, including when you subscribe to our newsletter, register for an event, respond to a survey, fill out a form or submit an application.

 

When using our Site, you may be asked to enter your name, email address, mailing address, phone number, or other contact information.  In order to provide certain services or to respond to certain inquiries, we may also collect such other voluntary information that you provide to us, for example such information that you may include on an employment application, or when making an inquiry about Brightline West.

 

Our Site collects aggregate information, which is information that is anonymous and/or not personally identifiable, including usage information, such as but not limited to the frequency that certain webpages are accessed by users and the amount of time spent on individual webpages or sections of the Site, the number of visits to the Site by users, types of browsers used by visitors, cookie preferences, and search terms entered by visitors.  Aggregate information is used in a collective manner, and no single person can be identified by the compiled information.

 

How Do We Use Information That We Collect?
 

Any of the information we collect from you may be used in one of the following ways:

• To provide our Site and services
• To send newsletters
• To respond to inquiries
• To process employment applications
• To improve user experiences by making the Site easier to use and navigate
• For other legitimate business purposes

Except as stated below, your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the service requested.  From time to time, Brightline West may be required to disclose personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law, or if Brightline West reasonably believes that a user has committed unlawful acts or acts that may endanger the health or safety of another user or the general public.  Brightline West reserves the right to report to law enforcement agencies any activities that Brightline West, in good faith, believes to be unlawful.

 

Brightline West may also disclose personal information with third party service providers, agents or independent contractors who help us maintain our Site and provide other administrative services to us.

 

Finally, we may share your personal information in the course of any direct or indirect reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
 

Collection and Use of Information from Children
 

Brightline West does not knowingly request or solicit personal information from anyone under the age of 13 without prior verifiable parental consent.  If Brightline West receives actual knowledge that it has collected such personal information without the requisite and verifiable parental consent, Brightline West will delete that information as quickly as is reasonably practical.
 

How Do We Protect Your Information?
 

We implement reasonable security measures to ensure the security of your personal information.  Please understand, however, that no data transmissions over the Internet can be guaranteed to be 100% secure.  Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to us is done at your own risk.  If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps.  By using our Site or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Site.  We may post a notice via our Site if a security breach occurs.  We may also send an email to you at the email address you have provided to us in these circumstances.  Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
 

Technologies We May Use To Collect Information
 

Brightline West may use various technologies, including Cookies, Google Analytics and/or a CRM (Customer Relationship Management) system, to collect information about visitors to our Site.  Cookies are small data files stored in your computer memory that help us understand how you use our Site.  We may collect information such as your time of visit, domain name, IP address, browser type, access times, pages viewed and your preferences based on your Site activity.  There are several ways to manage cookies.  If you do not wish to allow the use of cookies, you may configure your web browser to refuse to accept cookies.  However, note that doing so may cause some areas of the Site to lose functionality. 
 

We may use Google Analytics and/or a CRM to assist us in the collection and viewing of information such as the status of business leads, phone call recordings and transcriptions, SMS information, a user’s general location, IP address, and contact information.  An explanation of how Google collects and processes data can be found by visiting https://policies.google.com/technologies/partner-sites.
 

Opt-Out

We provide you the opportunity to opt-out of marketing communications by clicking the “unsubscribe” link in email communications or by contacting us using the contact information provided below.  We will process your request as soon as possible in accordance with applicable law, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed.
 

Additionally, we may send you information regarding our Site and services, such as information about changes to our policies and other notices and disclosures required by law.  Generally, users cannot opt out of these communications, but they will be primarily informational in nature, rather than promotional.
 

Online Privacy Policy Only

This Privacy Policy applies only to information collected through our Site and not to information collected offline.
 

Your Consent and Control Over Your Personal Information

By using our Site, you consent to this Privacy Policy.  Please contact us at privacyofficer@brightlinewest.com if you would like to request a copy of the Personal Information we have collected about you, request that we update or modify the information you have provided or request that we delete your personal information.  We will comply with all applicable privacy laws and take such other reasonable steps to address your request.
 

Changes to our Privacy Policy

Brightline West may update this Privacy Policy from time to time.  The current Privacy Policy will be posted at the bottom of the Site and will be effective when posted.  Please check this Privacy Policy periodically for updates.
 

Terms of Use

The Terms of Use of the Site are incorporated by reference into this Privacy Policy, and can be found at: brightlinewest.com/terms-of-service.
 

Contact Us

If you have questions regarding this Privacy Policy, please contact Brightline West at:
 

EMAIL: privacyofficer@brightlinewest.com
 

MAIL:  Brightline West, 8329 W Sunset Road, Suite 150, Las Vegas, NV 89113